Michigan's Best Insulation Company

Michigan’s Trusted Insulation Experts for Over 50 Years

Built on Family Values. Committed to Quality. Rooted in West Michigan.

Since 1968, Holland Insulation has proudly served homeowners, contractors, and businesses throughout West Michigan with reliable, high-performance insulation solutions. What started as a small, family-run operation has grown into one of the region’s most respected insulation companies—without losing sight of the values that got us here.

We’ll Keep You Warm

Our Story

Holland Insulation was founded by Paul Tuls in the late 1960s, following a career in professional golf and a strong desire to prioritize family life. What began as a second career soon became a lifelong passion. Paul saw a growing need for quality insulation services in the Holland area and built a company dedicated to doing the job right the first time—no shortcuts, no excuses.

In 1971, Roger Van Loo joined Paul as a business partner, and the two worked together to run the company for many years. When Roger retired, Paul’s brother, Tom Tuls, stepped in, and for nearly two decades, the Tuls brothers led the business together. Over the years, Holland Insulation became more than just a company—it became a family. Sons, daughters, nephews, grandsons, and long-time employees all played a role in building something lasting.

After nearly 50 years of service and leadership, Tom retired in 2019, proudly passing the torch to Jim Fox. Today, Holland Insulation continues to operate with the same dedication to service, quality, and community that it was founded on.

Why We’re Different

At Holland Insulation, we believe in going the extra mile—not because it’s required, but because it’s right. Whether that meant finishing an entire agricultural facility in one day to protect livestock from a winter storm, or simply being available for urgent jobs when our customers needed us most, we’ve always been committed to showing up and doing excellent work.

We’re proud to say many of our team members have been with us for decades. And while not all are family by blood, we consider them family just the same.

Our Promise

When you choose Holland Insulation, you’re not just getting a service—you’re joining our community. We care about doing things right, treating every job as if it were for a neighbor. With a trusted crew and high-quality insulation methods, we help make your space warmer, safer, and more efficient—season after season.